Our Services

We help you focus on what truly matters and align your brand direction with market realities.

We challenge ways of thinking, assess opportunities and constraints, and map out a clear path forward.

This service is ideal for organisations at a crossroads with their brand and/or needing support to make key decisions, seeking a realistic view of what's desirable and achievable.

In short, we help you build or strengthen a brand that works for you and for your business.

What it typically looks like:

• Analyse your brand ecosystem to identify what really drives success
• Define or refine your direction and positioning to match your objectives
• Create practical plans and directions to strengthen or refine your brand and align it with both market realities and with your business objectives

We help you understand your brand and business ecosystems and define a clear, relevant portfolio strategy, creating an innovation roadmap that will drive your brand.

Together, we decide which products/service to launch, update, or retire, for which audience, at what price, and when.

We also offer launch project management, coordinating every step from R&D to shelf, from service definition to copywriting, keeping everything on track.

This service is ideal for teams launching new brands, new products or new services, refreshing existing offerings, or adapting for export markets.

What it typically looks like:

• Strategise your product/service portfolio, defining a clear, impactful innovation or service development roadmap
• Assess and confirm positioning for products and ranges or service offer
• Coordinate product development from R&D to shelf
• Align product/service marketing with brand goals and market realities

We help you turn product and brand strategy into successful market action.

We build realistic, practical plans tailored to your audience and objectives.

This service is ideal for teams preparing brand or product launches, entering new markets, or optimising sales and communications performance.

What it typically looks like:

• Define/Assess offer commercial viability, including pricing, positioning, and communication approach
• Develop/Refine marketing and communications plans, including channel direction, messaging, claims, and storytelling pillars
• Deliver launch-ready materials and campaign support to activate the strategy
• Create a 3-year overview for brand or product/service growth/establishment

We act as a strategic partner, enabling Exec, leadership teams, or CEOs to make informed decisions that shape their business' future.

Grounded in data and insights, we provide an external perspective to balance views, challenge assumptions, and confirm strategic directions.

This service is ideal for teams needing clarity on priorities, risks, or opportunities in a fast-changing market.

What it typically looks like:

• Analyse and interpret data and insights to challenge assumptions
• Facilitate decision-making workshops and review critical options with leadership
• Advise on prioritisation and risk management in complex situations
• Provide scenario planning for strategy adjustments to navigate uncertainty